Siddology · Lighting category

E-Commerce Product Lighting Setups

Product photography lighting is about control — reflections on glass, the gradient on a curved bottle, and a perfectly even white background. Use these setups as starting points and adjust to your subject.

Pure white background e-commerce lighting
Glossy and reflective product lighting
Jewellery and small product macro lighting
Hero product lighting with gradient backgrounds

Setups in this category

18 setups

Studio Fashion Lookbook with Three-Light Setup

3 lights · Three-point lighting for clean separation and soft key. · Clean, professional, bright, commercial

A detailed breakdown of a three-light studio setup for fashion photography, featuring a female model on a seamless white background. The setup uses two gridded backlights (strip and beauty dish) and a diffused umbrella as a key light for clean, commercial results.

Placement: Backlight 1: camera right, Backlight 2: camera left, Key Light: front, overhead

Modifiers: Strip light with grid, Beauty dish with grid, Umbrella with diffuser

The Perfect E-Commerce and Look book Setup

3 lights · Soft, even illumination with good separation from the background. · Warm, pleasant, and commercial.

A female model in a green outfit is photographed against a warm, seamless background using a large octagonal softbox as the key light, a reflector for fill, and a bare strobe for backlight separation. The lighting creates a soft, commercial look.

Placement: Key light camera-left (45 degrees), reflector camera-right, backlight overhead behind subject.

Modifiers: Large Octagonal Softbox, Reflector (white foam board), Standard Reflector Bowl

Dramatic Charcoal Product Shot on Black

4 lights · Dark and dramatic with high contrast, emphasizing product texture. · The video shows a studio product photography tutorial for a charcoal face scrub tube on black surrounded by charcoal chunks. The final shot is dark and moody.

A detailed tutorial demonstrating a 3-light setup for a dark and dramatic charcoal face scrub product shot. The main product is a "Bombay Shaving Company Charcoal Face Scrub" tube, surrounded by charcoal pieces, positioned on a black cloth-covered surface. The setup utilizes three stripboxes as key, fill lights and backlight, and a third light positioned low and behind the product to create a gradient effect on the background. The final product shot features soft yet deep shadows, emphasising the product with a moody, high-contrast aesthetic.

Placement: Two strip lights at 45-degree angles to the product. One Strip light as a rim light. One light positioned behind and below the product, aiming upwards towards the background.

Modifiers: Large stripboxes, Standard reflector dish (for background light), Softbox (for front light)

Soft & Clean Portrait with Overhead Octabox

1 light · Soft, diffused front-top lighting with enhanced contrast from v-flats. · Professional, polished, clean

This video demonstrates a 1-light setup using a large overhead octabox as the key light, positioned slightly in front and above the subject. Black v-flats are used for contrast, creating soft, diffused front-top lighting on a female model against a seamless white background. A fan is used to create movement in the model's hair for the final shot.

Placement: One large overhead octabox positioned slightly in front of and above the subject. Black v-flats are placed on either side of the subject to enhance contrast.

Modifiers: large octabox, black v-flats

Full Body Dramatic E-commerce Shot on White

3 lights · Soft, diffused key light · Informative, educational

This video demonstrates a simple three-light setup for full-body e-commerce photography on a seamless white background. It uses two stripbox as rim lights and one softbox from below as a Key light for a clean, high-key look. The video also shows the final edited images.

Placement: Front-left

Modifiers: Softbox

Overhead Softbox Fashion Shoot on White

1 light · Clean, even, soft light. · Fashion-forward, clean, modern.

A single overhead softbox creates soft, even lighting for a fashion shoot against a seamless white background. The model is wearing a blue striped shirt and red leggings. The video details setting up the light and includes the final shots.

Placement: One light overhead and slightly in front of the model.

Modifiers: Parabolic softbox

Clean White Studio Lighting with Overhead Softbox

1 light · Key light with reflector fill · Candid, behind-the-scenes

A female model is photographed in a studio using an overhead dome-shaped softbox as the key light and white reflector boards for fill, resulting in soft, diffused lighting on a seamless white background.

Placement: Overhead to the right of the subject

Modifiers: large softbox

Clean Product Shot on Orange Seamless

2 lights · Two-light setup with a key light for edge-lighting and broad soft fill. · Bright, clean, and commercial

A product photography tutorial demonstrating how to light a tumbler on an orange seamless background, using a rectangular softbox as a key light for edge lighting and a large umbrella as a front fill.

Placement: One rectangular softbox behind the product for edge lighting, one large umbrella in front as fill.

Modifiers: Rectangular softbox, Large umbrella

Bright Fashion Portrait with Umbrella Key Light

3 lights · Key umbrella light for the subject with additional lights for a bright background. · Clean, bright, professional

This setup uses a key umbrella light for the subject and two additional lights to achieve a pure white background. The result is a clean, bright fashion aesthetic with soft, even illumination.

Placement: One white umbrella from camera left, two lights for the background.

Modifiers: White umbrella

Studio Portrait with Two Silver Umbrellas

2 lights · Two silver umbrellas, one as a key light at 45 degrees and the other as a fill light from the opposite side, creating soft, even illumination. · Clean, professional, energetic

A female model is photographed in a studio setup using two silver parabolic umbrellas as key and fill lights, creating soft and well-controlled illumination, against a brightly lit seamless white background.

Placement: Key light at 45 degrees to the subject's right, fill light to the subject's left and slightly lower.

Modifiers: Silver parabolic umbrellas, Silver bare umbrellas, Strobe lights

High Contrast Red Fashion Shoot with Bare Bulb

1 light · A single bare bulb flash creates a hard, high-contrast light with distinct shadows. · Bold and energetic with high contrast and saturated color.

A single bare bulb flash is used as the key light for a vibrant, high-contrast fashion shoot on a seamless red background. The light is positioned directly in front of the subject, creating sharp shadows and a bold, energetic mood.

Placement: One bare bulb light positioned directly in front of the subject.

Modifiers: Bare bulb flash

Soft Key Portrait with Magenta Accent Lighting

2 lights · Soft, flattering light with colored background accents. · Soft, flattering, dreamy, warm

A studio lighting tutorial demonstrating a soft key light setup for portraits. The main light is a small umbrella with a defuser from the camera right, with a negative fill panel used to control shadows. And a large parabolic umbrella as fill. The final images feature a warm color style and a soft, flattering mood.

Placement: Key light (parabolic umbrella) camera left at 45 degrees, slightly elevated. Fill Light behind the camera (parabolic umbrella), Negative fill panel camera right.

Modifiers: Large silver parabolic umbrella, Large softbox, Black negative fill panel

Beauty Dish Portrait with Clean Background

1 light · Overhead key light creating soft but deep shadows. · Professional, clean, high-key.

A video tutorial demonstrating a portrait lighting setup using a single beauty dish with a grid and diffuser, positioned overhead at a 45-degree angle. The subject is a female model in a black bodysuit against a white seamless background.

Placement: Key light overhead at 45 degrees to the front of the subject.

Modifiers: Beauty dish with grid and diffuser, Handheld reflector

Soft & Clean Portrait with Parabolic Umbrella

1 light · Soft and even studio lighting for clean results. · Instructional and professional studio session.

A female subject is lit with a single large parabolic umbrella acting as a key light, positioned at 45 degrees to her right and angled downwards. A black V-flat flags the backdrop, and a white V-flat provides fill from the left. This creates a clean, softly dramatic, and professional look with diffused, subtle shadows.

Placement: Key light to the right (camera-left) at 45 degrees, elevated and angled down. White V-flat to the left (camera-right) providing fill.

Modifiers: Large parabolic umbrella with diffusion, White V-flat, Black V-flat

Glamorous Portrait with Shimmering Gold Background

2 lights · Glamorous and elegant lighting with warm background effect. · Elegant and glamorous

This video demonstrates a studio lighting setup for a glamorous portrait using a parabolic key light, a continuous light for a shimmering background effect, and a gold reflector for fill. The final look features warm tones and a premium feel, suitable for fashion or beauty editorials.

Placement: The key light (parabolic with grid) is positioned front-left or front-top. A light is used as a background light to create a shimmery effect. A gold reflector is also used to bounce light onto the model.

Modifiers: Parabolic reflector with grid, Gold reflector

Bright Portrait on Blue Seamless

4 lights · Bright and even lighting with separation from the background. · Clean and vibrant

A video tutorial demonstrating a simplelighting setup for a clean, bright portrait on a blue seamless background, featuring a female model in a white dress.

Placement: Key light at 45 degrees camera left, fill light at 45 degrees camera right, rim light behind subject camera right.

Modifiers: umbrella softbox, strip light with grid, beauty dish with grid, circular reflector with black fabric

Romantic Portrait with Heart Gobo and Beauty Dish

3 lights · Romantic with warm ambience and a projected heart pattern. · Romantic, warm, intimate.

This video demonstrates a two-light setup for a romantic portrait with a heart-shaped background projection. The key light is provided by a beauty dish, and anoptical snoot with a heart gobo projects onto the white seamless background, a red-gelled light top bounced for overall red ambience. A large white reflector (cutter) is used as fill. The final image features a female model in a pink dress, captured from the thighs up, with overall warm tones.

Placement: Key light to the left of the subject, optical snoot with heart gobo behind the subject, red gelled light top bounced for ambience, and a white V-flat for fill to the right of the subject.

Modifiers: Beauty dish, Optical snoot with gobo, Red gel, V-flat (cutter)

Full Body Fashion Shot on White Seamless

3 lights · Soft, directional key light with fill and a darkened background. · Instructional, clean, professional.

The video demonstrates how to set up lighting for a full-body fashion shot using a large octabox as the key light, a reflector as fill, and a bare bowl reflector with a cutter to give a darker shade to the backdrop. The final shot is a bright, clean image of a model in a formal dress against a white seamless background.

Placement: Key light camera left, silver reflector camera right, bare bulb with cutter behind subject for background.

Modifiers: Large octabox with grid, Large silver reflector, Bare bowl reflector, Cutter

E-commerce product lighting — what you need to know

Product photography for e-commerce needs clean, consistent light with no distracting shadows. White or light grey backgrounds require a lit background or a fill from below. A key light at 45° plus a fill on the opposite side handles most products. Reflective surfaces (glass, jewellery, metals) need edge lighting and sometimes a tent. SetMyLight gives you 3 matched setups based on your light count so you can start shooting without guessing.